Wednesday, November 30, 2016

A New Approach to Marketing with Data

Marketing researchers have been using data to influence the direction and sometimes content of advertisements for a long time. But this might be the first time I've seen a company use data to directly generate ad content: Spotify has created a new global ad campaign highlighting some of its users listening habits. The results are pretty brilliant:

They sign off many of the ads with "Thanks, 2016. It's been weird." Yes, it has.

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