Burger King Stands Up to Bullies

I think most of us know what it's like to be bullied at some point in our lives. Sometimes the bullying stops when you reach adulthood, and sometimes it doesn't. That's why this ad from Burger King (yes, really!) is something we all should see:

I'm not usually a fan of the hidden camera approach to anything. Not because I don't think the messages are important; it's because, as a social psychologist, I pretty much know what's going to happen. Everyone will notice the person in trouble, but few will do anything to help. As some of the kids say in the video, standing up to bullies puts them in danger of being a target of the bully themselves. If everyone stood up to bullies, they would quickly be outnumbered. Never be afraid to stand up for someone else.